Drupal and SEO - Is Drupal SEO Friendly?

No matter how beautiful your website looks and no matter how much you spent on making it look attractive, reflect your business philosophy, boost brand awareness, etc., it will not achieve its goal if not ranked well in search engine results pages (SERP). This is because the overwhelming majority of web traffic comes via search engines rather than directly. To succeed online, it is therefore extremely important for your website to be search engine friendly.

You’re “Safe” with Drupal

A number of things can influence a website’s search engine friendliness including the content management system (CMS) by which it is powered. By choosing Drupal, however, you don’t have to worry about your CMS interfering with your search engine optimisation (SEO) goals. It’s not only SEO friendly but it’s one of the best content management systems out there. But this doesn’t necessarily mean your website is SEO friendly. SEO is a very complex process which involves much more than just an SEO friendly CMS.

The Actual Content Much More Important Than the CMS

Even the tiniest detail can have a big influence on SEO results. But when it comes to content management system, the actual content is much more important that the system. In other words, you also need quality, original and unique content if you want for your website to rank higher in SERP. In addition to impressing Google and other major search engines, quality content is also crucial to impress, engage and entice the target audience which in turn is crucial to win new clients, enhance customer loyalty and increase your sales. Lastly, quality content is more likely to be shared, talked about and linked to, helping you build natural backlinks which have the highest value in the “eyes” of search engines.

Experience and Expertise Crucial for Lasting SEO Results

If you want SEO to bring lasting results, you need an SEO company specialist with experience and expertise in the industry. Plenty of experience and expertise! This usually means a higher investment but investment in quality SEO always pays off. When done properly, SEO not only brings results but it also brings results that last. In contrast, improper SEO is a waste of money which can even “earn” you a Google penalty. You are therefore recommended to choose an SEO specialist very carefully.